Eight years after its launch, Twitch is getting a slightly new look

Twitch is getting a new look ahead of this year’s Twitchcon in North America, bringing a new logo, new purple color, and new font to the streaming site’s branding. The new design has been a year in the making, says Byron Phillipson, the company’s executive creative director. The team went deep, he continued, digging into what makes Twitch Twitch. The idea was to future-proof the brand and to better represent its creator community. “I think the important feature is that we’re not tearing everything down,” says Phillipson. “Twitch is a brand that is loved by a lot of people, and we want to be very considerate to our community.” (He did add that the number of people with the Twitch …